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Blue Shield restructures major units - 2005-03-07

"Blue Shield of California, one of the state's and Greater Sacramento's largest health plans, said Monday that its two biggest business units have been restructured to better coordinate service, 'balance executive responsibility for membership and income' and aggregate all large-group health insurance business under a single executive."

Officials at the San Francisco-based health plan said two primary shifts were made:

Responsibility for small-group sales has been moved to a new unit, the Small Group and Government Business Unit headed by Senior Vice President Lisa Rubino, which includes Blue Shield's Medicare-related business.

A new public-sector business unit focusing on labor, trust and other public-sector business has been added to the portfolio of Paul Markovich, the senior vice president in charge of the newly renamed Large Group Business Unit.

Blue Shield restructures major units - 2005-03-07:

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